Google to Penalise Non User-Friendly Websites in their Search Results

As from 21st April 2015, Google is changing its algorithms to prioritise websites that are adapted for mobile users in their search results in all languages.

Why the change? “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns,” Google stated in their announcement. “Users will find it easier to get relevant, high quality search results that are optimized for their devices.” The change will affect mobile searches in all languages worldwide, and will have a significant impact on search results.

As more people use their mobile phone to access the Internet (more than 70% according to Google), Google wishes to adapt to these new trends and provide a better user experience for those searching for mobile related content.

This will be the first time that Google will give preference to mobile-friendly content over that of desktop designed websites. Those websites that provide an additional Application will also be given priority over desktop versions.
Is your Website user-friendly?

Try the Google Mobile-Friendly Web Test:

Test HERE.

Websites without a mobile experience can expect to notice changes in their search rankings almost immediately (as the algorithm rolls out over the course of a week).

LPG SPAIN’S website is fully user-friendly and adapted for mobile and tablet use thus ensuring the best results for our users.